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B2B? Then don’t measure like B2C!

Posted by Erik Annerberg on April 6, 2017 (accountbasedmarketing.org).
Have you ever received an automated email where the subject line says something like: “Hi Erik! You know that you can get more clicks on your ads by increasing your budget!
” No shit, Sherlock. What bothers me about this type of emails is that they never includ…
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