B2B? Then don’t measure like B2C!
Posted by Erik Annerberg on April 6, 2017 (accountbasedmarketing.org).
Have you ever received an automated email where the subject line says something like: “Hi Erik! You know that you can get more clicks on your ads by increasing your budget!
” No shit, Sherlock. What bothers me about this type of emails is that they never includ…