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Educating B2B Customers through ABM: IIoT Equipment Implementation

As the industrial internet of things (IIoT) is rapidly remaking the modern manufacturing facility, plant operations professionals remain plagued by the same key concern that has been top-of-mind for decades: equipment downtime.

The evolution of supervisory control and data acquisition (SCADA) was revolutionary for industrial operations, but implementation and networking smart devices through this process often required significant investments of time and resources. IIoT solutions can require significantly less investment of time–both from plant managers and the equipment itself–but previously implemented smart solutions may have operations managers hesitant to adopt new IIoT solutions.

ABM can help parts and equipment manufacturers educate industrial buyers about their smart solutions—with special attention to the ease of implementation and lack of downtime required for installation.

In this white paper, you’ll learn:

  • About the evolution from SCADA to IIoT and its impact on industrial operations.
  • The evolving sales cycle and how it impacts industrial parts and equipment.
  • How ABM can help parts and equipment marketers reach their customers’ buying committees with targeted, relevant messages.