The new, anonymous and digital buying journey in the automotive industry is alienating and distancing car manufacturers and distributors with buyers. Middle-men, or “gatekeepers,” like Carwow are hindering communication between car manufacturers and importers of the deal. These broken linkages are also making it more difficult to pick up on signals from drivers in terms of their basic needs, priorities and driving forces. To no surprise, opportunities to impact the buying journey and influence decision-makers are limited.
Reclaim the buying journey by adopting Account-Based Marketing to reach and communicate with drivers, understand their needs, and influence their purchasing decisions.
In this report, you’ll learn:
- What the new buying journey looks like.
- What this means for automotive manufacturers and distributors.
- Real examples of how automotive resellers are using Account-Based Marketing.
- The role of Account-Based Marketing in repairing broken linkages in the automotive industry.
Learn more about ABM in the fleet industry by checking out our new white paper.