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Food for Thought: ABM for B2B Ingredients Companies

The consumer trend toward “clean ingredients” means product reformulations for food processors, often translating to recipe overhauls and costly downtime. In response, inventive smart-ingredients manufacturers are creating clean substitutes that can be easily added into existing recipes with minimal disruption. But how can these companies best educate their customers?

In this white paper, you’ll learn:

  • Food manufacturers’ top concerns when considering a product reformulation.
  • How leading ingredients companies are revolutionizing product reformulations to be as minimally disruptive as possible.
  • How ABM conveys crucial marketing messages to food manufacturing buying committees, even (and especially) if the individual influencers are unknown.

 

Interested in reading more about the food and ingredients production industry? Check out our blog post: Clean Eating 2.0: 4 Consumer Trends Impacting Ingredients Producers