Account-based marketing (ABM) is catching on amongst innovative marketers and changing the rules of B2B marketing as we know them. ABM provides leading manufacturers the opportunity to tackle today’s biggest challenges in B2B marketing.
This one-hour webinar features Bob Peterson, Research Director for account-based marketing at SiriusDecisions, Jenn Grabenstetter, Executive Director of Global Marketing at Sealed Air Corporation, and Meredith Bell, VP, Global Sales and Marketing at Jabmo.
In this webinar, you’ll learn:
- How ABM is revolutionizing B2B marketing and latest trends.
- How ABM responds and aligns to changes in the manufacturing sector.
- Real-world examples of how ABM has been implemented at the manufacturer Sealed Air.