Inbound Marketing or Account-based Marketing?
Posted by Erik Annerberg on March 23, 2017 (accountbasedmarketing.org).
During the past decade, inbound marketing has become one of the leading B2B marketing strategies for demand and lead generation. But while inbound marketing closes in on the middle age, in “Internet years”, the wrinkles are starting to show.
Is account-based marketing (ABM) perhaps a better alternative, at least for so…