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Marketing Medtech for the Value-Based Buyer

Medtech and pharma buyers are moving away from price- and features-based purchasing decisions and toward more holistic value-based purchasing models. Marketing messages to these buyers must be more complex, sequenced, and relevant in order to tell an effective, value-focused story.


Sources:
[1] Deloitte 2018 Global life sciences outlook
[2] BCG, Why Every Medtech Company needs a Value-Based Strategy