The KPIs of Account-Based Marketing
New methods, fresh outlooks, and key pointers!
By concentrating sales and marketing resources on a list of target accounts, ABM significantly changes the way you evaluate the performance of your B2B marketing. It’s no longer enough to have a purely quantitative approach aimed at booking the highest number — more or less—of appropriate leads provided by marketing to sales.
This white paper is aimed at B2B marketers who want to optimize their ABM strategy. We’ve picked the 15 most relevant pointers to effectively steer ABM to success. You’ll discover:
- How to evaluate your knowledge of target accounts.
- How to assess and enhance your marketing content and scenarios to clinch those priority accounts.
- The key points that will bring more visibility to the impact your marketing team makes on the sales pipeline.