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Leveraging ABM to Educate the CPG Industry

The rise of online shopping has revolutionized consumers’ buying experiences, and consumer packaged goods (CPG) companies are considering how to make sure their products stand out to their buyers without relying on shelf appeal alone.

In addition, new product shipping realities mean the durability concerns surrounding product packaging are now different than they were just a decade ago. Smart packaging manufacturers understand the challenges their customers face and have a variety of ready-made solutions to meet their needs—whether their customers understand those needs yet or not.

In this white paper, you’ll learn:

  • The challenges paper and packaging manufacturers face when trying to sell solutions to problems their customers may not yet realize.
  • The benefit of delivering early marketing messaging around packaging solutions.
  • How ABM can help packaging manufacturers reach their buyers in time to influence CPG product development.