Improving economic conditions are leading to a slow but steady recovery in the Maintenance, Repair, and Overhaul (MRO) industry, with industrial equipment manufacturers responding to the increased demand for services. Nevertheless, original equipment manufacturers (OEMs) remain a key player in the market through competitive leverage of intellectual property. Further, a boost in military spending and changes in technology are expected to dampen industry growth in favor of spending on new machinery and parts.
Amid these conditions, it is essential for equipment manufacturers to stay ahead of the demand if they wish to profit. In this white paper, you’ll learn:
- How equipment manufacturers can benefit from relevant marketing,
- How product-buying has changed and what the new breed of buyers look like,
- How to engage both known and unknown buyers with personalized messaging.
Hungry for more MRO resources?