White Paper: Don't Waste your Marketing Dollars on Retargeting
Research suggests that as little as 38.96% of B2B website visitors arrive on B2B sites intentionally. So when it comes to retargeting, automatically re-engaging all site visitors regardless of their intent (or lack thereof) means your marketing dollars are heading into a black hole.
Focusing on the site visitors with real potential to become prospects, however, has produced huge results, including uplifts of over 40% in target-account engagement. Learn about Jabmo’s winning formula by downloading the free white paper.