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The Business Impact of Account-Based Marketing

Many of today’s manufacturers have yet to adapt to the chaos in B2B buying. In addition to longer sales cycles, the new breed of B2B buyers are increasingly digital and refuse to engage until the very end when it’s time to negotiate price.

Without knowing who their top accounts are, let alone how to reach them, manufacturers are wasting millions on their sales and marketing.

In our latest research report, we’ve included studies by leading independent research firms to see how marketers are responding to the new world of B2B buying.

In this report, you’ll learn:

  • How mid to large B2B organizations are investing,
  • The key indicators of sales growth and how marketers are proving their value,
  • How Jabmo’s manufacturing customers are experiencing an uplift across all marketing channels.

 

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