SiriusDecisions Defines and Measures B2B Buyer Engagement

Why Read This Report? 

“B2B marketing organizations are increasingly focused on supporting the
entire buyer’s journey instead of just handing off potentially interested leads to
sales and moving on. But the metrics that marketing uses to help understand
its contribution, beyond sourcing leads, are still catching up to this new
focus.”

Understand and learn how to translate new account-level metrics into actionable touch-points.


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