SiriusDecisions Defines and Measures B-to-B Buyer Engagement
Why Read This Report?
How are B to B marketers supposed to track and quantify ‘nurturing?
“B-to-b marketing organizations are increasingly focused on supporting the
entire buyer’s journey instead of just handing off potentially interested leads to
sales and moving on. But the metrics that marketing uses to help understand
its contribution, beyond sourcing leads, are still catching up to this new
In Steps Jabmo.
Understand and learn how to translate new account-level metrics into actionable touchpoints.
Hungry for more? Check out our video and find out how manufacturers can take their marketing efforts to the next level.