The specialty-chemicals industry faces unique sales challenges that continue to evolve along with their customers’ buying preferences. The industry is expected to nearly double by 2025, but to feel that growth, manufacturers of specialty chemicals must secure continued sales from their existing customers while targeting new accounts.
Because a large share of total revenue comes from a small number of big accounts, and modern-day sales cycles can last years, specialty chemicals manufacturers must ensure their marketing messages are resonating with all members of the buying committees, even those who prefer to stay anonymous.
In this white paper, you’ll learn:
- The particular marketing challenges faced by specialty-chemicals manufacturers
- How leading chemical manufacturers are overcoming these challenges with ABM