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The Psychology of Marketing

The Psychology of Marketing

Understanding the neurological inputs that trigger memory, recognition, and positive association can help marketers unlock a more successful marketing strategy.

 

Join our Jabmo ABM experts, Bridget Sicard, ABM Manager, and Andre Johnson, ABM-Solutions Consultant, as they discuss the psychology of marketing and how you can apply these principles to increase the effectiveness of your existing marketing programs.

   
START - 02:44
  • Introduction
  • Malcom Gladwell – thought experiment
  • Cause & effect
02:47 - 04:40
  • Jabmo customer story
  • Uplift in target account engagement post ABM
04:43 - 07:28
  • The Baader Meinhof Phenomenon
    • Recency Effect
    • Selective Attention
    • Confirmation Bias
07:29 - 09:43

Omni-Channel ABM

09:44 - 11:23
  • The problem with B2B marketing today
  • The connection between new B2B buying behavior and the Baader Meinhof Effect
11:25 - 15:21
  • Failures of current omni-channel approaches
  • Multi-channel vs. omni-channel marketing
  • The “Domino Effect” of impactful marketing messaging
  • Target account engagement: Before ABM > First 90 days > Established ABM
15:30 - 22:10

Webinar Q&A

Watch the full video

 
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