Founder & CEO
Published on : June 9th, 2020
Jabmo Named a Leader Again in The Forrester New Wave: ABM Platforms Q2 2020
Here are some of the highlights from the report that you can download in full here.
The Account-Based Marketing Platform Market is Maturing
Forrester found that in just a few years, the use of account-based marketing has evolved from a trend-setting idea to a mainstream strategy. Although the landscape of vendors offering solutions that can support an ABM strategy is increasing in size and complexity, users are placing a clear bet on ABM platforms that address multiple elements of the ABM process and promise quicker time-to-value than point solutions.
Breadth of Capabilities, Channels, Analytics, and Vision are Key Differentiators
The vendors who scored highest in the evaluation have the broadest capabilities. The leaders are delivering comprehensive platforms with multiple native engagement channels, deep analytics for targeting, orchestration, and reporting and a vision to help organizations make ABM and sales the center of gravity for all customer experience and engagement.
Jabmo is a Leader With a Differentiated Product Vision
The Forrester evaluation included the 14 most significant providers of ABM platforms and rated Jabmo a Leader with a differentiated rating in Product Vision, Account Selection, and Engagement Channels. Forrester found that Jabmo offers a comprehensive solution that includes IP-advertising and native email for marketing & sales.
A Comprehensive Solution for ABM
Jabmo offers a comprehensive solution that includes native email for marketing and sales. Since our first evaluation in 2018, Jabmo has added to its existing account selection, personalization, and advertising capabilities with native marketing automation functionality. The company also strengthened its data management and reporting functionality.
Digital Display Advertising and Native Email Marketing
Forrester noted that Digital advertising is now as fundamental to ABM as email is to marketing automation. The Forrester evaluation found that Jabmo has added to its existing account selection, personalization, and advertising capabilities with native marketing automation functionality. The company also strengthened its data management and reporting functionality.
Strengthened Analytics and Reporting
Forrester found that Jabmo has also strengthened its data management and reporting functionality. “Jabmo’s reporting is really good. It took us a while to interpret all the data in all the reports available to us, but they helped us get there.” -Jabmo customer reference call quote.
Jabmo is a Best Fit for Manufacturers
Forrester cited Jabmo as a best fit for manufacturers looking to skip the lead line. Like underdeveloped countries skipping landlines to go straight to wireless telecom infrastructure, manufacturers that have not yet invested in a lead-centric marketing platform can go straight to an ABM platform that complements and amplifies their traditional account-centric sales motions.
Customers praised Jabmo’s ability to develop ad creative and its reporting capabilities. “Jabmo’s creative team is great. They’ve been able to run with our brand book and deliver effective ads.” -Jabmo customer reference call quote.
Download a Complimentary Copy of the Full Forrester Report Here