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LEADING THE WAY

In Account-Based Marketing

WE BEGAN

With a vision to change the world of B2B marketing.

We pioneered a whole new approach to account-based marketing with our hyper-aware ABM platform, advertising, and managed services. We are the disruptive vendor in a market where most B2B marketing programs still focus only on known contacts.

Our vision, technology, and talent have fueled our rapid growth worldwide.

Global manufacturers such as Eaton and BD rely on Jabmo to drive revenue by serving personalized and relevant ads to target accounts throughout the buying cycle.

We are specialized in ABM for manufacturers and we are the most international vendor with local support throughout EMEA and USA. With our ABM Platform, our customers see over 2X marketing engagement from target accounts and higher sales win rates.

We like to teach & challenge our customers.

  • We are The ABM Platform for Global Manufacturers

  • We think and act like owners.

  • We share We are a teaching & learning organization.

LEADERSHIP

Jabmo is led by a team of international SaaS & B2B marketing veterans.

EXECUTIVE TEAM

  • Nick Heys
    Nick Heys Founder & CEO
     
    Nick Heys

    Nick Heys

    Founder & CEO

    Nick is a entrepreneur and leader with a passion for marketing technology. He founded Jabmo in 2013 with a vision of changing the world of B2B marketing with a new hyper personalized, targeted and automated approach. Nick led the launch and international expansion of Jabmo across Europe and USA.

    Prior to Jabmo, Nick founded SmartFocus (previously Emailvision) and led the company to becoming one of the largest European SaaS companies with $100 million in ARR and operations in 22 countries. The company was recognized by Inc. Magazine as one of the world’s fastest growing private software companies. Nick holds a master’s degree in International Business from the MBA Institute.

  • Sonia Cafede
    Sonia Cafede Finance Director
     
    Sonia Cafede

    Sonia Cafede

    Finance Director

    As head of finance, Sonia leads Jabmo’s recurring financial cycles including forecasts, closings, and budget planning throughout EMEA, Nordics and the USA.  

    Sonia joined Jabmo following a 9-year international career with software companies including ADP where she led FP&A for their GES division. Sonia has a Master’s Degree in corporate and market finance from the Université Catholique de Lille in France.

  • Walter Sharp
    Walter Sharp VP Sales
     
    Walter Sharp

    Walter Sharp

    VP Sales

    Walter leads worldwide sales -working with an experienced team of Enterprise Sales and Customer Success experts. With a particular focus on the industrial manufacturing sector, Walter provides insights into how Jabmo’s innovative approach to Account-Based Marketing can be used to drive measurable revenue growth.

    He joined Jabmo following a 20+ year career in Enterprise software sales. Most recently he served as a senior sales executive at Coupa, a SaaS suite of financial applications. Prior to that, he held senior sales positions with People Answers, Zilliant, Ariba, Symantec, Clarify and Gartner.

  • Tav Tepfer
    Tav Tepfer Chief Customer Officer
     
    Tav Tepfer

    Tav Tepfer

    Chief Customer Officer

    Tav leads our worldwide Customer Success and Managed Services Operations. She is a seasoned international Executive with over 15 years experience in Enterprise software including Docurated, Zilliant, IBM and Oracle.

    Tav has a BS from Texas Woman’s University.

BOARD OF DIRECTORS

  • Benoist Grossman
    Benoist Grossman Managing Partner Idinvest Partners
     

    Benoist Grossman

    Managing Partner Idinvest Partners
  • Geoffroy Bragadir
    Geoffroy Bragadir Managing Partner Aurinvest
     
    Geoffroy Bragadir

    Geoffroy Bragadir

    Managing Partner Aurinvest
  • Christophe Poupinel
    Christophe Poupinel Independant Board Member
     

    Christophe Poupinel

    Independant Board Member
  • Nick Heys
    Nick Heys Chairman
     

    Nick Heys

    Chairman
  • Pierre-Edouard Berion
    Pierre-Edouard Berion Partner, Raise Ventures
     
    Pierre-Edouard Berion

    Pierre-Edouard Berion

    Partner, Raise Ventures

TECHNOLOGY ADVISORY BOARD

  • Sébastien Bock
    Sébastien Bock GVP Technology Rakuten Marketing
     

    Sébastien Bock

    GVP Technology Rakuten Marketing
  • Etienne Viellard
    Etienne Viellard CEO Eleius
     

    Etienne Viellard

    CEO Eleius

We hire for attitude & train for skills

We’re picky about who we work with. That’s because we’ve built an environment where every single Jabmoer makes a big impact. What we seek are passionate people that are not afraid to take risks. People who want to learn, teach and make things happen. That’s our culture and our promise.

SEE CAREER OPPORTUNITIES

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Stay up-to-date on the latest trends in ABM

Jabmo named a leader by Forrester in first ABM New Wave report

Jabmo named a leader by Forrester in first ABM New Wave report

This report details Forrester’s findings about how well each ABM Platform vendor scored against 10 criteria and where they stand in relation to each other. B2B marketers can use this review to select the right partner for their ABM needs.

Case Study: ABM Lifts All Channels

Case Study: ABM Lifts All Channels

A well-managed ABM campaign can increase the efficacy of all marketing channels by increasing target account awareness during early-stage phases of the buying cycle. In this infographic, we show the results achieved by one Jabmo customer in their ABM journey.

 

Move over Azalead, say hello to Jabmo!

We have changed our company name from Azalead to Jabmo.

Our new website is www.jabmo.com. In the new world of the “anonymous buyer,” we feel that our new name will strengthen our shift away from old B2B marketing paradigms and reinforce account-based marketing (ABM) as the core of everything that we do.

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