LEADING THE WAY

In Account-Based Marketing

WE BEGAN

With a vision to change the world of B2B marketing.

We pioneered a whole new approach to account-based marketing with our hyper-aware ABM platform and integrated suite of applications. We are the disruptive vendor in a market where most B2B marketing programs are still too email contact centric.

Our vision, technology and talent have fueled our rapid growth worldwide.

Global manufacturers such as SealedAir and Embraer rely on Jabmo to drive revenue by serving personalized and relevant content to target accounts.

We are specialized in ABM for industrial manufacturers and we are the most international vendor with local support throughout EMEA and USA. With our ABM Platform, our customers see less marketing wastage, bigger deals, shorter sales cycles and higher win rates.

We like to teach & challenge our customers.

  • We are The ABM Platform for Global Manufacturers

  • We think and act like owners.

  • We share We are a teaching & learning organization.

LEADERSHIP

Jabmo is led by a team of international SaaS & B2B marketing veterans.

EXECUTIVE TEAM

  • Nick Heys
    Nick Heys CEO
     
    Nick Heys

    Nick Heys

    CEO

    Nick is a entrepreneur and business leader with a passion for marketing technology. He founded Jabmo in 2013 with a vision of changing the world of B2B marketing with a new hyper personalized, targeted and automated approach. Nick has led the launch and international expansion of Jabmo across Europe and USA.

    Prior to Jabmo, Nick founded SmartFocus (previously Emailvision) and led the company to becoming one of the largest European SaaS companies with $100 million in ARR and operations in 22 countries. The company was recognized by Inc. Magazine as one of the world’s fastest growing private software companies. Nick holds a master’s degree in International Business from the MBA Institute.

  • Meredith Bell
    Meredith Bell CMO
     
    Meredith Bell

    Meredith Bell

    CMO

    Meredith is a seasoned sales executive. He leads Jabmo’s global Sales and Marketing teams.  He joined Jabmo in late 2016 following a successful 20-year career in Enterprise software sales -with a particular focus on the manufacturing sector.

    Prior to Jabmo, Meredith was VP of Sales for Docurated, where he tripled and then doubled annual sales. He has held senior management positions at Zilliant, Collabnet. Questra, and Oracle. He graduated from Yale University with a degree in American Studies.

  • Rich Flati
    Rich Flati CPO
     
    Rich Flati

    Rich Flati

    CPO

    As Head of Product, Rich ensures Jabmo clients have the best platform to drive revenue by serving personalized content to anonymous buyers at target accounts. He joined the company in 2016 and has led Jabmo to become the recognized leading ABM platform for global manufacturers.

    Rich has held various leadership positions in enterprise and start-up software companies. He joined Jabmo from Docurated, where he was head of solutions consulting. Prior to that he served in a variety of technology roles at BloomReach, Zilliant, OnLink (Siebel Systems), Oracle, and Numetrix. Rich has bachelor’s and MBA degrees from Carnegie Mellon University.

  • Sonia Cafede
    Sonia Cafede Finance Director
     
    Sonia Cafede

    Sonia Cafede

    Finance Director

    As head of finance, Sonia leads Jabmo’s recurring financial cycles including forecasts, closings, and budget planning to build accurate central projections, drive insightful analysis, and focus senior management attention on areas of risk and opportunity.  

    She joined us in 2018 following a successful 9-year career in both France and the USA where she took various leadership positions in software companies including ADP where she was head of FP&A for their GES division. Sonia has a Master’s Degree in corporate and market finance from Université Catholique de Lille.

  • Walter Sharp
    Walter Sharp VP Sales, WW
     
    Walter Sharp

    Walter Sharp

    VP Sales, WW

    Walter oversees sales in the North America region, working with an experienced team of Sales and Customer Success experts. With a particular focus on the industrial manufacturing sector, Walter provides insights into how Jabmo’s innovative approach to targeting and personalization can be used to drive measurable revenue growth.

    He joined Jabmo following a successful career in Sales at a number of enterprise-oriented technology suppliers. Most recently he served as a senior sales executive at Coupa, a provider of a cloud-based suite of financial applications that control the ways spend happens in companies. Prior to that, he built a 20+ year career with senior positions at enterprise providers People Answers, Zilliant, Ariba, Symantec and Clarify.

  • Johan Sundstrand
    Johan Sundstrand VP Sales, Northern Europe
     
    Johan Sundstrand

    Johan Sundstrand

    VP Sales, Northern Europe

    Johan is a pioneering  ABM expert in Europe and serves as Vice President Sales for Northern Europe. Johan joined Jabmo following the acquisition of Freya News in 2017, where he was a co-founder and CEO.

    Johan is an entrepreneur with extensive B2B sales and marketing experience. Prior to this, he founded Njord Communication (digital B2B communications) and Kalix Finans (financial services marketing). He has also served as head of business development at Laika Consulting (Marketing financial services) and Soderberg & Partners (distributor of insurance and financial products).

  • Angela Heintz
    Angela Heintz VP HR & Operations
     
    Angela Heintz

    Angela Heintz

    VP HR & Operations

    Angela runs WW HR, Facilities, Legal and Internal IT. She has 15+ years of experience in human resources management within multiple industries including social media, high-tech, biotech, financial, consulting, agriculture, utilities, nonprofits, academic, insurance, construction, and government for companies ranging from the startup phase to mature and small (50 employees) to large (10,000+ employees).

    Angela practices through positive energy and a “can do” attitude. Her International expertise lies within employment law, talent development, performance management, total rewards, employee acquisition and retention, and succession planning. Angela enjoys engaging and developing employees, managers, and leaders through the HR business partner model to achieve goals with win-win results. Believing in and cultivating who we truly are affects the bottom line!

  • Tav Tepfer
    Tav Tepfer VP Customer Success
     
    Tav Tepfer

    Tav Tepfer

    VP Customer Success

    Tav runs our Customer Success Teams worldwide including Ad Operations and Creative Production. She is a seasoned global Executive with over 15 years experience in Enterprise SaaS Companies including Docurated, Zilliant, IBM and Oracle.

    Tav has a BS from Texas Woman’s University.

BOARD OF DIRECTORS

  • Benoist Grossman
    Benoist Grossman Managing Partner Idinvest Partners
     

    Benoist Grossman

    Managing Partner Idinvest Partners
  • Geoffroy Bragadir
    Geoffroy Bragadir Managing Partner Aurinvest
     

    Geoffroy Bragadir

    Managing Partner Aurinvest
  • Christophe Poupinel
    Christophe Poupinel CEO Ooreka
     

    Christophe Poupinel

    CEO Ooreka
  • Nick Heys
    Nick Heys Chairman
     

    Nick Heys

    Chairman
  • Pierre-Edouard Berion
    Pierre-Edouard Berion Partner, Raise Ventures
     
    Pierre-Edouard Berion

    Pierre-Edouard Berion

    Partner, Raise Ventures

TECHNOLOGY ADVISORY BOARD

  • Sébastien Bock
    Sébastien Bock GVP Technology Rakuten Marketing
     

    Sébastien Bock

    GVP Technology Rakuten Marketing
  • Etienne Viellard
    Etienne Viellard CEO Eleius
     

    Etienne Viellard

    CEO Eleius

We hire for attitude & train for skills

We’re picky about who we work with. That’s because we’ve built an environment where every single Jabmoer makes a big impact. What we seek are passionate people that are not afraid to take risks. People who want to learn, teach and make things happen. That’s our culture and our promise.

SEE CAREER OPPORTUNITIES

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Stay up-to-date on the latest trends in ABM

Jabmo named a leader by Forrester in first ABM New Wave report

Jabmo named a leader by Forrester in first ABM New Wave report

This report details Forrester’s findings about how well each ABM Platform vendor scored against 10 criteria and where they stand in relation to each other. B2B marketers can use this review to select the right partner for their ABM needs.

What's in a name anyway?

What's in a name anyway?

The only thing constant in technology is change. So, if you haven’t been by our site in a little while, you’ve probably noticed a bit of a change here (for you first-timers, welcome to Jabmo!). For several years, since launching our company to revolutionize B2B marketing, we’ve been operating under the brand Azalead. It’s catchy enough and puts us near the top of alphabetical listings.

 

Move over Azalead, say hello to Jabmo!

We have changed our company name from Azalead to Jabmo.

Our new website is www.jabmo.com. In the new world of the “anonymous buyer,” we feel that our new name will strengthen our shift away from old B2B marketing paradigms and reinforce account-based marketing (ABM) as the core of everything that we do.