LEADING THE WAY

In Account-Based Marketing

WE BEGAN

With a vision to change the world of B2B marketing.

We pioneered a whole new approach to account-based marketing with our hyper-aware ABM platform and integrated suite of applications. We are the disruptive vendor in a market where most B2B marketing programs are still too email contact centric.

Our vision, technology and talent have fueled our rapid growth worldwide.

Global manufacturers such as SealedAir, Embraer and Schneider Electric rely on Jabmo to drive revenue by serving personalized and relevant content to target accounts.

With our ABM Platform, our customers see less marketing wastage, bigger deals, shorter sales cycles and higher win rates.

We like to teach & challenge our customers.

  • We are The ABM Platform for Global Manufacturers

  • We think and act like owners.

  • We share We are a teaching & learning organization.

LEADERSHIP

Jabmo is led by a team of international SaaS & B2B marketing veterans.

EXECUTIVE TEAM

  • Nick Heys
    Nick Heys CEO
     
    Nick Heys

    Nick Heys

    CEO

    Nick is a entrepreneur and business leader with a passion for marketing technology. He founded Jabmo in 2013 with a vision of changing the world of B2B marketing with a new hyper personalized, targeted and automated approach. Nick has led the launch and international expansion of Jabmo across Europe and USA.

    Prior to Jabmo, Nick founded SmartFocus (previously Emailvision) and led the company to becoming one of the largest European SaaS companies with $100 million in ARR and operations in 22 countries. The company was recognized by Inc. Magazine as one of the world’s fastest growing private software companies. Nick holds a master’s degree in International Business from the MBA Institute.

  • Laurent Le Jariel
    Laurent Le Jariel CTO
     
    Laurent Le Jariel

    Laurent Le Jariel

    CTO

    Laurent joined Jabmo as CTO in 2014. Laurent leads Engineering, Platform Architecture and Production.

    Prior to Jabmo, Laurent held senior technology leadership positions at Coheris, Experian Marketing Services, and Connecthings. Laurent was CTO at SmartFocus for 4 years, helping shape the company’s technology strategy and architecture. Laurent was a special development manager for six years at Comverse, playing a key role in the development of the firm’s financial management applications. Laurent holds a degree in engineering and software from ENSIIE.

  • Meredith Bell
    Meredith Bell President Americas & WW Sales
     
    Meredith Bell

    Meredith Bell

    President Americas & WW Sales

    Meredith is a seasoned sales executive. He leads Jabmo’s global Sales and Marketing teams. He also serves as President Americas. He joined Jabmo in late 2016 following a successful 20-year career in Enterprise software sales -with a particular focus on the manufacturing sector.

    Prior to Jabmo, Meredith was VP of Sales for Docurated, where he tripled and then doubled annual sales. He has held senior management positions at Zilliant, Collabnet. Questra, and Oracle. He graduated from Yale University with a degree in American Studies.

  • Stephanie Kidder
    Stephanie Kidder CMO
     
    Stephanie Kidder

    Stephanie Kidder

    CMO

    Stephanie is an experienced technology marketing professional who oversees Jabmo’s global corporate and product marketing programs. She has led the effort to expand the Jabmo brand throughout Europe and North America.

    Prior to joining Jabmo in 2014, Stephanie held senior marketing roles at RunMyProcess and Avid Technology. She also has held successively senior positions at Packard Bell and UUNet. Stephanie has a degree in finance from Michigan State University and studied at ESCP.

  • Rich Flati
    Rich Flati SVP Customer Success & Pre-Sales
     
    Rich Flati

    Rich Flati

    SVP Customer Success & Pre-Sales

    Rich is responsible for Customer Success and Pre-Sales. He ensures Jabmo clients drive revenue by serving personalized content to anonymous buyers at target accounts with the Jabmo platform. He joined the company in 2016 and has led Jabmo to becoming a leading B2B marketing technology partner for global industrial manufacturers.

    Rich has held various leadership positions in enterprise software including pre-sales, sales, implementation, and renewals. He joined Jabmo from Docurated, where he was head of solutions consulting. Prior to that he served in a variety of customer-facing roles at BloomReach, Zilliant, OnLink (Siebel Systems), Oracle, and Numetrix. Rich has bachelor’s and MBA degrees from Carnegie Mellon University.

  • Jean-Yves Simon
    Jean-Yves Simon Chief Product Officer
     
    Jean-Yves Simon

    Jean-Yves Simon

    Chief Product Officer

    JY is in charge of the Jabmo product vision, strategy and roadmap. He leads a team of product managers and works closely with Engineering, Data teams, and Partners to execute the product road-map. JY has a strong track record in building SaaS based marketing applications and platforms, including email, mobile, social media, and display.

    JY spent 13 years at Emailvision/SmartFocus where he led the product management team and roadmap. Prior to joining Jabmo, JY was VP Product at Fastbooking, a leading e-commerce solution for Hotels. JY has a degree in business from IPAG and studied at the University of Greenwich, London.

  • Jeff Lebecque
    Jeff Lebecque CFO
     
    Jeff Lebecque

    Jeff Lebecque

    CFO

    Jeff runs Finance and Administration for Jabmo. He has over 10 years experience in accounting, budgeting, cost control, business planning, fund-raising, HR and legal.

    Jeff came to Jabmo following a career in finance and executive management at Only One Paris, Dorotennis, Transdev, and Awdio.com, where he served as CEO. He has a degree from the NEOMA Business School and a master’s degree from the University of Paris Dauphine.

  • Walter Sharp
    Walter Sharp VP Sales, Americas
     
    Walter Sharp

    Walter Sharp

    VP Sales, Americas

    Walter oversees sales in the North America region, working with an experienced team of Sales and Customer Success experts. With a particular focus on the industrial manufacturing sector, Walter provides insights into how Jabmo’s innovative approach to targeting and personalization can be used to drive measurable revenue growth.

    He joined Jabmo following a successful career in Sales at a number of enterprise-oriented technology suppliers. Most recently he served as a senior sales executive at Coupa, a provider of a cloud-based suite of financial applications that control the ways spend happens in companies. Prior to that, he built a 20+ year career with senior positions at enterprise providers People Answers, Zilliant, Ariba, Symantec and Clarify.

  • Johan Sundstrand
    Johan Sundstrand VP Sales, Northern Europe
     
    Johan Sundstrand

    Johan Sundstrand

    VP Sales, Northern Europe

    Johan is a pioneering  ABM expert in Europe and serves as Vice President Sales for Northern Europe. Johan joined Jabmo following the acquisition of Freya News in 2017, where he was a co-founder and CEO.

    Johan is an entrepreneur with extensive B2B sales and marketing experience. Prior to this, he founded Njord Communication (digital B2B communications) and Kalix Finans (financial services marketing). He has also served as head of business development at Laika Consulting (Marketing financial services) and Soderberg & Partners (distributor of insurance and financial products).

  • Angela Heintz
    Angela Heintz VP HR & Operations
     
    Angela Heintz

    Angela Heintz

    VP HR & Operations

    Angela runs WW HR, Facilities, Legal and Internal IT. She has 15+ years of experience in human resources management within multiple industries including social media, high-tech, biotech, financial, consulting, agriculture, utilities, nonprofits, academic, insurance, construction, and government for companies ranging from the startup phase to mature and small (50 employees) to large (10,000+ employees).

    Angela practices through positive energy and a “can do” attitude. Her International expertise lies within employment law, talent development, performance management, total rewards, employee acquisition and retention, and succession planning. Angela enjoys engaging and developing employees, managers, and leaders through the HR business partner model to achieve goals with win-win results. Believing in and cultivating who we truly are affects the bottom line!

  • Tav Tepfer
    Tav Tepfer VP Customer Success
     
    Tav Tepfer

    Tav Tepfer

    VP Customer Success

    Tav runs our Customer Success Teams worldwide including Ad Operations and Creative Production. She is a seasoned global Executive with over 15 years experience in Enterprise SaaS Companies including Docurated, Zilliant, IBM and Oracle.

    Tav has a BS from Texas Woman’s University.

BOARD OF DIRECTORS

  • Benoit Grossman
    Benoit Grossman Managing Partner Idinvest Partners
     

    Benoit Grossman

    Managing Partner Idinvest Partners
  • Geoffroy Bragadir
    Geoffroy Bragadir Managing Partner Aurinvest
     

    Geoffroy Bragadir

    Managing Partner Aurinvest
  • Christophe Poupinel
    Christophe Poupinel CEO Ooreka
     

    Christophe Poupinel

    CEO Ooreka
  • Nick Heys
    Nick Heys Chairman
     

    Nick Heys

    Chairman

TECHNOLOGY ADVISORY BOARD

  • Sébastien Bock
    Sébastien Bock GVP Technology Rakuten Marketing
     

    Sébastien Bock

    GVP Technology Rakuten Marketing
  • Etienne Viellard
    Etienne Viellard CEO Eleius
     

    Etienne Viellard

    CEO Eleius

We hire for attitude & train for skills

We’re picky about who we work with. That’s because we’ve built an environment where every single Jabmoer makes a big impact. What we seek are passionate people that are not afraid to take risks. People who want to learn, teach and make things happen. That’s our culture and our promise.

SEE CAREER OPPORTUNITIES

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Stay up-to-date on the latest trends in ABM

What’s in a name anyway?

What’s in a name anyway?

The only thing constant in technology is change. So, if you haven’t been by our site in a little while, you’ve probably noticed a bit of a change here (for you first-timers, welcome to Jabmo!). For several years, since launching our company to revolutionize B2B marketing, we’ve been operating under the brand Azalead. It’s catchy enough and puts us near the top of alphabetical listings.

FAQ: ABM and Manufacturing

FAQ: ABM and Manufacturing

The purpose of this blog is to provide a “Q&A” on account-based marketing (ABM), but from the perspective of people that have consulted us about this powerful strategy. As you’ll read in a later section, sales and marketing alignment is crucial for a successful ABM program. This alignment is also what encouraged the creation of this informative blog.

 

Move over Azalead, say hello to Jabmo!

We are pleased to announce that we are officially changing our company name from Azalead to Jabmo.

Our new website is www.jabmo.com. In the world of the “anonymous buyer,” we feel that our new company name will further strengthen our shift away from old marketing paradigms, and reinforce account-based marketing (ABM) as being at the core of everything that we do and who we are.