Expandi’s modular platform integrates AI-driven intent data, cross-channel orchestration, and intuitive customer tools to make personalized account-based marketing (ABM) campaigns accessible for any company active in B2B markets worldwide.

San Antonio, TX — 8^th May 2025 — Frost & Sullivan recently researched the ABM industry and, based on its findings, recognizes Expandi Group with the 2025 Global Competitive Strategy Leadership Award. Expandi is a forward-thinking, data-driven ABM solutions provider that delivers highly personalized marketing experiences at scale through a flexible and modular platform, uniquely tailored to support the ever-evolving needs of global companies, including small and medium-sized businesses (SMBs).

Expandi’s pioneering platform enhances personalization at scale through a distinctive programmatic ABM model, which blends real-time intent data with precision targeting and localized content delivery. It empowers organizations to reach key decision-makers with precision and efficiency by integrating advanced analytics, cross-channel orchestration, and real-time intent data.

The company's innovative technology ecosystem, customer-centric design, and modular pricing structure enable clients to tailor services to their specific needs, lowering the entry barrier for SMBs. Additionally, Expandi’s proprietary intent signal engine captures behavior across more than 30,000 websites and is regularly refined using over 20,000 localized keywords, ensuring that outreach strategies are timely and market-sensitive.

“Today, Expandi’s competitive advantage lies in its one-to-many or programmatic ABM approach, which extends personalization to a broader set of accounts with similar characteristics, needs, and pain points. By reducing platform costs and offering a modular pricing model, Expandi has made ABM accessible to SMBs—an underserved segment in the ABM market.” said Alaa Saayed, senior program director at Frost & Sullivan.

Expandi diversified its strategic footprint in the ABM ecosystem with the launch of B2B Stars, a reputation and intelligence solution designed to redefine how B2B organizations discover, evaluate, and engage with potential partners. It aggregates high-quality data from trusted sources, including Companies House and local chambers of commerce, delivering verified information on over 3.5 million businesses across Europe and the United States. The platform also integrates a smart search engine and customizable filters, enabling enterprises to identify optimal partners based on verified experience, sector alignment, and reputation metrics.

Furthermore, businesses can engage directly with reviewers, respond to concerns, and manage their public reputation in real time. This increases visibility and credibility for trustworthy companies, enhancing the quality of engagement between buyers and sellers. As a result, B2B Stars significantly reinforces the brand’s ongoing commitment to customer empowerment and ethical marketing practices.

“B2B Stars' holistic approach—integrating a comprehensive business directory, a purpose-built search engine, and a sophisticated reputation management system—ensures Expandi’s commitment to transparency and trust. The platform's emphasis on verified reviews and comprehensive reputation scores makes it a powerful asset for small and medium-sized businesses to gain access to a wealth of information that goes beyond traditional directories. Verified reviews provide authentic user insights, offering detailed feedback on experiences, service quality, and reliability—features often missing from traditional directories,” noted Saayed.

Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

Challenges

Most of the restoration and reconstruction business is reactive. First disaster strikes, and then people reach out for help. While First Onsite is always there to provide essential services that help customers recover from an unexpected crisis, the company knew a reactive model was not conducive to accelerated business or revenue growth. So First Onsite got proactive. Its marketing and sales teams set out to educate prospects and clients on its full range of high-quality services, and then secure contracts with key accounts as their property restoration partner of choice—long before disaster ever happens.

Adrian Fulle, VP of Marketing at First Onsite, explained, “Sales in the disaster recovery industry is a very protracted process. It’s not like instantly buying shoes online with a click of a button. You can have an MSA in place and disaster may not happen for many years. It’s best to be prepared.”

Adrian Fulle, VP of Marketing at First Onsite

This goal just couldn’t be achieved with its current marketing strategy, which primarily relied on search engine optimization (SEO) and Google Remarketing. In short, First Onsite had to wait until prospects visited its website to even begin engagement. Instead, the property restoration leader searched for a solution to reach decision makers within key accounts early, across digital channels. Operating in so many diverse practice areas, First Onsite also needed a way to customize its outreach with personalized messaging that speaks to each unique industry. On top of it all, First Onsite faced a common hurdle in modern B2B marketing—many B2B buyers remain anonymous throughout most of the buying journey. This makes it a big challenge for marketers to identify key accounts visiting their website or track overall engagement. Marketing needed tools to better understand engagement data and harness buying intent signals from across its website and marketing assets—and then funnel actionable insights to Sales to help reps win more big deals. Enter data driven ABM and sales enablement.

About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, megatrends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Contact: Tarini Singh
E: Tarini.Singh@frost.com

About Expandi Limited

Expandi Limited is a global leader in B2B MarTech and AdTech solutions, renowned for its innovative platforms that help businesses drive smarter marketing and sales strategies through data-driven insights. Its portfolio includes industry-recognized solutions such as Jabmo (Account-Based Marketing), Cyance (Intent Data), AccountInsight (B2B Programmatic DSP), and B2B Stars (an AI-powered business directory). Trusted by major global media agencies and some of the world’s largest B2B companies, Expandi’s platforms are used worldwide to unlock impactful, insight-led growth.

Contact: Paola Dotti
E: PR@expandigroup.com