The EU-US Privacy Shield Invalidated: What it Means for US B2B Marketers
On July 16, 2020, Europe’s highest court struck down the EU-US Privacy Shield saying the framework does not adequately protect European users from the U.S. government's far-reaching surveillance laws. This decision does not impact Jabmo customers because Jabmo is a European based company and all customer personal data is processed...
The Failure of Marketing in Manufacturing
The Failure of Marketing in Manufacturing Historically, manufacturing revenue growth was driven by Sales, with Marketing taking a back-seat role. During the pre-digital era, sales reps drove business growth through relationship selling and Marketing supported Sales with trade shows, events, sales decks, and direct mail. The Digital Marketing Promise. After...
Which ABM Platform is Best For Manufacturers?
Jabmo Named a Leader in The Forrester New Wave: ABM Platforms Q2 2020 Here are some of the highlights from the report that you can download in full here. The Account-Based Marketing Platform Market is Maturing Forrester found that in just a few years, the use of account-based marketing has...
She’s Lost Control.
And she screamed out kicking on her side and said, I've lost control again. And seized up on the floor, I thought she'd die. She said I've lost control She’s Lost Control, Joy Division Prior to the virus, a growing problem for manufacturing marketing leaders was helping their...
Gartner
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Forrester
Forrester ABM Research Read Forrester’s insights on account-based marketing (ABM), from trends to best practices.