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ABM & WFH.

By Mark Durante, Director of Engineering at Jabmo Written while working from home in Paris, France Updated May 6th, 2020 Over the last couple of months, we watched the COVID-19 pandemic change the way companies buy and sell around the world. Trade shows, events and travel were abruptly cancelled, and...

The 80/20 Rule in Account-Based Marketing.

We’ve all heard variations on the Pareto principal. 80% of your results come from 20% of the effort. 80% of sales come from 20% of your customers. You get 80% of your marketing engagement from 20% of your accounts. The Virus has forced most of us to review our sales...

COVID-19

Written from confinement in Paris, France By Nick Heys, March 19th, 2020. The COVID-19 pandemic has derailed lives around the world. When this is all over, the world will be a very different place. Today, B2B marketers and sales professionals are facing an unprecedented challenge. Last week, I talked with...