Blog

Jabmo > Blog

The 80/20 Rule in Account-Based Marketing.

We’ve all heard variations on the Pareto principal. 80% of your results come from 20% of the effort. 80% of sales come from 20% of your customers. You get 80% of your marketing engagement from 20% of your accounts. The Virus has forced most of us to review our sales...

COVID-19

Written from confinement in Paris, France By Nick Heys, March 19th, 2020. The COVID-19 pandemic has derailed lives around the world. When this is all over, the world will be a very different place. Today, B2B marketers and sales professionals are facing an unprecedented challenge. Last week, I talked with...