Are you leaving money on the table?
If you’re not doing account-based advertising that includes your current roster of customers, your brand might be missing out on additional revenue opportunities. Further? Your lack of promotion to current accounts could unwittingly lead to a higher churn rate amongst your customer base.
You won the battle for that new account: a well-aligned marketing and sales team effort resulted in winning significant new business for your brand. But even as we congratulate you and your team, we offer up this bit of tempered insight: in the digital age, sales battles may be won but the arc of long-term success may be short-lived if brands aren’t vigilant in their customer retention strategies. Here’s another arena where Jabmo shines:
Using Jabmo to launch and maintain an account-based advertising strategy can be the key to reducing customer churn and – even better – it can be instrumental in generating new and still greater revenue opportunities at existing key accounts.
Jabmo Omnichannel Marketing and Our IP-Based Ad Strategy Works
At the root of Jabmo’s omnichannel marketing strategy is our storehouse of IP addresses: using IP addresses, you’re able to hone in on key account buying group members. This leads to greater engagement with your messaging and the ability to adjust your omnichannel marketing effort as time constraints and stakeholder needs demand as these decision-makers pass through the various stages of the buying cycle.
Using this same Jabmo marketing technology, you’re also able to maintain an ongoing relationship with buying groups at new and existing accounts – even as they operate anonymously: you have the ability to deliver focused advertising touting additional products and services in your lineup as well as advertising that reminds these same stakeholders why they trusted and preferred your brand from the outset during their previous buying mission.
Focus on Existing Customers Can Mean Generating Exciting New Sales Opportunities
The Pareto Principle or 80/20 rule is a time-honored theory that is entirely apropos in the world of B2B: 80% of your brand’s sales revenues will come from 20% of your customer base.
The takeaway from this? If you’re not actively engaged in promoting the broad range of your products and services to existing accounts, you’re likely leaving money on the table. With a long-term account-based advertising strategy via Jabmo ABM, you have an ongoing ability to deliver zero wastage ad messaging to key account stakeholders: your brand’s marketing strategy doesn’t rise and fall by burdening the sales team with the nearly impossible task of forming deep, long-term relationships with each of a buying group’s many stakeholders. Rather, it utilizes the same successful marketing strategy and ABM platform that won initial contracts to build on a previous win and work on your behalf to remain top of mind with each of your customer base.
Reach the Stakeholders You May Not Even Know About
Another benefit? While the vast majority of stakeholders relish their anonymity, an ongoing account-based advertising strategy can also feature value-added gated content offers that can entice anonymous key account decision-makers to self-identify: you gain still greater understanding and insight of complex buying group structures that give you a competitive advantage in maintaining thriving relationships with newfound strategic partners to your brand.
Don’t leave money on the table and don’t expose valuable brand relationships to the competition: commit to account-based advertising using Jabmo ABM.
Interested in more customer stories?
Our customers love to share their success stories.
After working with over 100 of the world’s largest companies, we have helped create a lot of success stories. Whether our customers wanted to promote a new product launch, get in deeper at an existing account, land net-new contracts, and more – Jabmo has been alongside them, every step of the way.
Read through a few customer stories on our website and then reach out so an ABM strategist can start helping you plan out your own success story.
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How the Jabmo Omnichannel ABM Platform
Meets the B2B Challenge:
- IP-based Account Targeting: marketing message focused on targets you designate
- Omnichannel marketing: IP-based display ads, retargeting, social ads, email & website
- Engagement data that unearths & amplifies even anonymous buying intent signals
- Real time, concise updates that bring speed and clarity to reporting function
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