Headquartered in Switzerland, Avaloq is a global leader in core banking software and business process as a service (BPaaS) solutions for banks and wealth managers. Over 150 banks and wealth managers trust Avaloq with $4.5 trillion in assets. Avaloq is always looking ahead, always improving, building on their flexible modular approach.
The Avaloq marketing team wanted to increase awareness and educate decision makers in key accounts.
The Avaloq ABM Team
Strategic Marketing Director
Senior Solution Marketing Manager
Head of Group Marketing
The Avaloq Approach to ABM
Orlando Werffel leads the ABM initiative at Avaloq. He works closely with Sales on account selection and prioritization. The Avaloq marketing team decided to deliver personalized ads to target accounts worldwide in an “always-on”, sequenced manner. Their key success metrics include target account reach, engagement, sales pipeline, and revenue performance vs. target. Avaloq outsource campaign management to the Jabmo managed services team, whilst maintaining control over operations via the Jabmo ABM Platform.
Target Account Selection and Prioritization
Avaloq marketing and sales work together on account selection based on revenue potential. In addition, they use Jabmo to prioritize their accounts based on anonymous first party intent signals.
Avaloq use the Jabmo creative services team to build personal and relevant ad programs that change every 4 weeks.
Avaloq use the Jabmo ABM Platform to reach, engage and influence target accounts early and throughout the buying cycle. The Avaloq marketing team rely on Jabmo managed services, so they can focus on strategy and coordinating their ABM efforts with Sales.
Since implementing Jabmo, the Avaloq marketing team have become a strong driver of marketing and sales growth. In the first year, Avaloq saw a significant increase in target account engagement, supporting two major client wins. The ROI from the first year led Avaloq to double their ABM investments.
Jabmo is the only ABM vendor to provide a comprehensive ABM solution including technology, data, media and managed services. Furthermore, Jabmo provide international reach to Avaloq target accounts. By leveraging the Jabmo managed services, Avaloq were able to launch their account-based marketing within weeks and avoid hiring specialist ABM technical staff.