Webinar & Events

As a marketer, how often are you asked about leads? Or even better, is your success gauged solely by the leads you send to Sales? During our May webinar, Chief Commercial Officer, Tav Tepfer, and Director of Digital Strategy, Doug Yeamans, will be diving deep into why marketing should be shifting their success metrics away from individual leads.

Your Sales team’s time is valuable and already stretched thin. They don’t have the bandwidth to waste time chasing down individual contacts who aren’t yet ready for sales discussions. The solution: account–level data-driven insights.

Jabmo executives Doug Yeamans and Jonathan Alves explore how to empower Sales, what insights are the most valuable and how to identify those insights to share with sales.

As the winner of the ‘Best Sales Collaboration’ category in the 2021 Jabmo ABM Awards, First Onsite knows how to bring Sales and Marketing together to produce powerful results.

First Onsite’s VP of Marketing, Adrian Fulle, joins Lance Menuey, Jabmo’s Director of Digital Strategy, to discuss his award-winning ABM strategy and how he has worked to align Sales & Marketing within his organization.

We now know that Sales & Marketing alignment is paramount when it comes to Account-Based Marketing success.  

Both marketers and sales teams alike require a platform that houses actionable data and insights. Mark Durante, VP of Product & Engineering, and Rebecca McMahon, Director of Marketing, will discuss 2022 Jabmo Platform updates, which will further empower Marketing and equip Sales with the data they need to close bigger deals, faster. 

We’ve made it through 2021 and, wow, have we learned a lot! Join us as Tav Tepfer, CCO, and Melanie Parker, Director of Customer Success, look over the trends that the world’s largest companies followed in 2021 – and what they predict we’ll see in 2022.

Selecting the right Target Accounts for your Account-Based Marketing program can make or break its success. The good news is that it is possible for the Target Account selection process to be painless and it can be easier than you think.

Find out how the best global manufacturing and life science companies are reaching their key accounts across all digital channels including display ads, LinkedIn, email, Facebook, Instagram and Google.

According to Forrester, the average ABM budget has risen to over $600k, excluding headcount. This is up from $350k in 2019. However, there are still many internal obstacles for marketers to overcome to win budget for ABM pilots and program expansions.

Peter O’Neill, from Research in Action and Tav Tepfer from Jabmo will discuss how account-based marketing is becoming essential for survival and growth in the post-pandemic digital era. Peter is a B2B marketing industry veteran. After serving at Forrester/Gartner/META for 20 years, he is currently Research Director at Research in Action GmbH. He is also Lead Analyst for the UK-based community and research organization B2Bmarketing.net

Over the last couple of years, we have seen sales and marketing convergence happen in hundreds of manufacturing and life sciences companies just like yours with astonishing results. In this webinar, we will share how your marketing and sales teams can converge to drive more business outcomes with account-based marketing.

B2B Marketers are accelerating investments in Account-Based Marketing in 2021 but some struggle to prove the impact of their marketing investments and build an internal case for investing in ABM. How can marketers be armed with the proper strategy, KPI’s and framework to make marketing contribution to business growth more quantifiable?