Jabmo organized a conference in New York City fully dedicated to ABM and the latest challenges in the B2B world. The evolving B2B buyer presents new challenges to sales and marketers today. More than ever, marketers must be hyper aware of their customer needs to meet the expectations of their demanding buyers. But the rewards are many! Increased revenue not being least among them.
The morning conference included a line-up of expert speakers including Meredith Bell from Jabmo and guest speakers Mary Shea from Forrester, and Jenn Grabenstetter from SealedAir. They shared with us their view of B2B marketing and ABM today through practical examples and inspiring stories of their ABM journey.
Interested in hearing from the ABM experts? Recordings from the conference can be found here.