Acquisition enhances Jabmo for the new way of B2B marketing.
New York and Paris – August 29, 2017 – Jabmo, the international technology leader in account-based marketing, announced today the acquisition of Freya News AB, a privately held account-based marketing service provider based in Stockholm, Sweden. Freya News strengthens Jabmo’s comprehensive solution and expands its reach internationally.
“Both of our companies share a common mission to transform B2B marketing. After successfully partnering over the last year, we are delighted to integrate Freya into Jabmo,” said Nick Heys, Founder and CEO of Jabmo.
Jabmo offers a unique platform for account-based website personalization, advertising, analytics and sales enablement. The Jabmo solution helps companies educate buying committees early in the buying cycle and build a memorable buying experience. Both Jabmo and Freya News have established a particularly strong presence in the manufacturing sector.
“With the growth of anonymous B2B buying committees, companies must re-define their marketing and sales strategies. We’re excited to join Jabmo and look forward to helping our clients build more successful ABM programs,” said Johan Sundstrand, Freya News CEO and co-founder.
Jabmo is the international SaaS leader for account-based marketing (ABM). The company provides a complete solution to capture anonymous buyer activity and execute personalized account-based marketing, advertising and sales strategies. Discover more at www.azalead.com and follow us on Twitter at @JabmoABM
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