News Coverage

Marketing’s Expanding Role

In the pre-digital era, sales reps primarily drove business growth through relationship selling and marketing supported sales with trade shows, events, sales decks and direct mail. Digital marketing technologies promised to accelerate revenue growth as much as a decade ago but tools such as website content management systems, social marketing and marketing automation never really […]

What B2B marketers can look forward to in 2021

“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial and manufacturing businesses, bio-sciences and healthcare. The opportunity described by […]