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Media Coverage

Your Guide to Strategic Omnichannel Account-Based Marketing

ABM is proving to be the most powerful way to leverage and scale modern B2B marketing. B2B organizations with successful ABM programs see shorter sales cycles, bigger deal sizes, higher win rates, and better marketing ROI. Our CEO Nick Heys offers his top 3 tips to make sure your omnichannel ABM strategy is a success.

Proving ABM’s Power and Performance: GEFCO and Jabmo

In just 3 years, Jabmo’s ABM solution transformed GEFCO’s marketing strategy. Discover how we worked with the supply chain leader to turn anonymous, targeted B2B buyers into real revenue.

Jabmo announces integration with Google, becoming omnichannel ABM platform

According to Jabmo, this latest integration allows B2B marketers to expand their marketing reach within target account buying groups and view account level activity across the world’s leading digital marketing channels – all within a single platform. The Google integration was released to existing customers earlier this year.

ABM Is a Marathon, Not a Sprint

ABM is a must-have for B2B marketers to drive engagement and boost sales. Yet, most ABM programs are still in the exploration phase. Learn how to make your ABM programs go the distance! TavTepfer, CCO at Jabmo gives her number one piece of advice for B2B buyers and sellers in this new digital environment for […]

Four B2B Trends Fueling ABM Adoption

B2B buying habits have evolved, bringing about a whole new era of sales and marketing – one where buyers are primarily digital, self-directed, and harder to engage than ever before. Our own Tav Tepfer writes about the B2B marketplace trends that are accelerating ABM adoption for Martech Series.

MarTech Interview With Nick Heys, CEO Of Jabmo

Nick Heys, CEO of Jabmo, sat down with MarTech Series to discuss the ever-changing landscape of B2B marketing and sales, and how ABM and Omnichannel marketing is drastically changing the playing field for today’s marketers. Click here for more on how marketers can avoid top ABM mistakes and implement best practices for effective B2B campaigns—plus […]

Marketing’s Expanding Role

In the pre-digital era, sales reps primarily drove business growth through relationship selling and marketing supported sales with trade shows, events, sales decks and direct mail. Digital marketing technologies promised to accelerate revenue growth as much as a decade ago but tools such as website content management systems, social marketing and marketing automation never really […]

What B2B marketers can look forward to in 2021

“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial and manufacturing businesses, bio-sciences and healthcare. The opportunity described by […]