The 2021 Jabmo
ABM Awards

Jabmo > Releases > The 2021 Jabmo
ABM Awards

January 27, 2022

2021 ABM Winners

The first annual 2021 Jabmo ABM Awards acknowledges forward-thinking B2B marketers and their companies who pushed the boundaries of Jabmo’s ABM platform to achieve business outcome goals and lead the future of data-driven marketing. The manufacturers, life science, and healthcare companies recognized below are leading the transformation of B2B marketing.

“As the landscape of B2B marketing continues to evolve, it is important to recognize those who use data to drive outstanding marketing and sales performance,” said Tav Tepfer, Chief Commercial Officer at Jabmo. “We believe all of our clients are winners, and we want to recognize those marketing leaders who have generated fresh ideas, joined forces with their sales teams, and defined success in the new world of ABM.”

Best Creative

The Best Creative category recognizes our customer’s top performing ad creatives. Nominations for this category followed ABM best practices, utilized personalization, and created landing pages specific to their ad campaign.

Winner

GEFCO, the global leader in supply chain solutions, created industry-specific messaging and imagery to grow high-margin solutions within key market lines. GEFCO followed ABM best practice by creating personalized landing pages for this campaign–with compelling creative to encourage engagement.

Runner Ups:
Orange Business Services (Mika Bitar)
Waters BioAccord (Christine Drelinger)

Best Use Case

The Best Use Case category recognizes our customers that have utilized ABM in thoughtful or unique use cases.

Winner

Kollmorgen, a leading global manufacturer of motion systems, earned this award for a global campaign targeting one of their key strategic markets. This campaign focused on introducing Kollmorgen to accounts that typically remain anonymous during much of the design phase of their products, but could benefit from the value Kollmorgen brings.

Runner Ups:
3M (Alyson Phillips)
Siemens Energy (Chadi Mir)

Best Sales Collaboration

The Best Sales Collaboration category may be one of the most important! The most successful ABM programs consist of strong Sales & Marketing alignment. The more involved Sales is throughout the program, the higher ROI our clients see.

Winner

First Onsite understands that integrating sales and marketing is key in a successful ABM strategy. That’s why First Onsite invited Jabmo to their National Sales Kickoff and had breakout sessions for Sales to meet with Jabmo strategists. Today, Sales is moving forward with SFDC integration and individual Sales Reps are bringing accounts to Marketing for ABM campaigns and utilizing custom filters in the Jabmo ABM platform.

Runner Ups:
Siemens Energy (Chadi Mir)
X-Rite (Cindy Cooperman)

Numbers Are Key

The Numbers Are Key category recognizes our customers that have seen substantially increased engagement, faster win rates, increased pipeline, and high ROI, overall – and have tied it all back to their Jabmo ABM program.

Winner

ABM is all about numbers. Henkel, a leading solutions provider for business and consumer products, tied back ABM ad engagement numbers to actual meetings and won new business for target accounts. This also led to executive buy-in, as they’re able to see the tangible value and ROI of the program.

Runner Ups:
Kollmorgen (Karen Willand)
First Onsite (Adrian Fulle)

Executive Buy-In

The Executive Buy-In category highlights the importance of achieving executive involvement in your ABM program. To achieve the highest level of ROI and long-term program success, sales and marketing strategies must be aligned from the top down.

Winner

First Onsite’s CEO, Stacy Mazur, and Senior VP of Sales Development and Integration, Jeff Magoon, aligned their 2022 Sales goals to their Jabmo ABM program, making it an award-winning and results-driven campaign. They know that aligning sales strategies from the top down produces the highest level of ROI.

Runner Ups:
Baxter Starling (Kimberly Nelson)
Ingredion (John Lazowski)

Best International Program

The Best International Program category highlights our clients with the best, most well-thought-out international programs, which includes considerations for local languages.

Winner

MilliporeSigma Cell Culture’s program serves IP-based ads to 13 different countries. The life sciences manufacturer knew the importance of translating these ads into local languages, including English, Japanese, and Chinese, cultivating a highly targeted and effective global campaign.

Runner Ups:
3M (Alyson Phillips)
Baxter Pharmaceuticals (Kirsty Mitchell)
Orange Business Services (Mika Bitar)

ABM Leader of the Year

The ABM Leader of the Year category recognizes individuals that have gone above and beyond in their ABM programs, showing dedication, ingenuity, and innovation.

Winner

Alyson Phillips, Global Marketing Manager at 3M, earned this prestigious award by aligning the entire 3M organization to back the Jabmo ABM program, changing business processes to ensure a Sales / Marketing alignment. Phillips’ ABM program is international and complex and the 3M team uses the full power of the Jabmo ABM platform, including high-value sales alerts.

“I’ve enjoyed learning about this new space and am excited to refine and optimize this year,” said Alyson Phillips, Global Marketing Manager at 3M. “Jabmo has provided flexibility and shown continued dedication to our ABM program’s success as we pave the way forward.”

Runner Ups:
Millipore Sigma Oligos (Maryse Sadoine)
Cytiva (Michelle Stafford)


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