Jabmo Joins the ON24 Partner Network as the First Integrated ABM Premier Partner

Jabmo > Releases > Jabmo Joins the ON24 Partner Network as the First Integrated ABM Premier Partner

Integration of the Jabmo omnichannel ABM platform with the ON24 platform provides customers best-in-class marketing technology solutions to add engagement and first-person data into a single platform for Account-Based Marketing.

PARIS, France & AUSTIN, Texas February 22, 2022 Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, today announced it is integrating the Jabmo Omnichannel ABM Platform with the ON24 platform. As part of the ON24 Partner Network, Jabmo is joining an ecosystem of more than 40 leading sales and marketing agencies, solutions integrators, and software companies to develop integrations, solutions, and services for mutual customers to advance their digital-first strategies. Jabmo is the first integrated ABM partner in the ON24 Partner Network at the premier level.

Nick Heys, CEO and Founder of Jabmo, said, “We are thrilled to partner with ON24 and allow our joint customers to integrate their valuable engagement and first-person data into the Jabmo ABM Platform. With the uncertainty of COVID-19, cancellations of in-person trade shows, and the rise in the remote workforce, virtual events have become a critical channel for revenue teams to engage with key accounts. ON24 is now our preferred partner for webinars and virtual events because we both share similar customers and expertise in the manufacturing and life sciences verticals. Together, Jabmo and ON24 are helping companies grow key accounts with a whole new data-driven approach to marketing and sales.”

The integration of ON24 into Jabmo’s Omnichannel ABM platform provides revenue teams with a 360-degree view of key account activity including both known and anonymous buying group members. The ON24 partnership adds to Jabmo’s existing omnichannel tracking capabilities including website, IP-based advertising, marketing automation, Google, LinkedIn, and Meta. Using Jabmo and ON24, B2B marketers can:

  • Analyze anonymous buying intent signals for account selection and prioritization.
  • Promote events and webinars to target accounts via account-based ads and email.
  • Reach and engage target account buying groups worldwide including EMEA and APAC.
  • Personalize the website experience at an account level.
  • View all digital marketing campaign performance at an account level.
  • Alert sales teams on key account buying intent surges identified in the ON24 platform.

The ON24 Partner Network provides a network of partners to easily integrate multiple solutions and unite first-person data with the ON24 platform. Customers use ON24 to drive digital engagement and capture actionable insights at scale that can be used with leading marketing automation, CRM, and sales and marketing solutions. With ON24, marketers have a one-stop-shop to accelerate innovation across their go-to-market operations and drive revenue growth.

“Jabmo is leading the way in omnichannel account-based marketing (ABM) and helping marketers reach, engage and grow revenue with their key accounts,” said Kris Jenkins, global head of strategic alliances and business development at ON24. “Jabmo and ON24 combine powerful digital engagement and ABM capabilities for marketers to better understand their audiences and use first-person insights to convert more prospects into buyers.”

For more information on Jabmo’s integration with ON24 and the ON24 Partner Network, read ON24’s press release and visit ON24.com/Partners.

About Jabmo

Jabmo helps B2B marketers grow key accounts through data-driven omnichannel marketing and analytics. Jabmo is the worldwide leader in account-based marketing (ABM) for manufacturing, life sciences, and other industries that rely on complex sales for growth. Customers including MilliporeSigma, Danaher, and 3M chose Jabmo because of its robust omnichannel ABM Platform, international reach, and managed services. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. For more information or to request a demo, please visit: www.jabmo.com or connect on Linkedin and Instagram.

About ON24

ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,000 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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