Webinar : 2021: A Year in Review
Account-Based Marketing Creative Portfolio Learn how global manufacturing and life sciences companies develop strategic messaging that reaches B2B buyers across multiple channels and wherever they are in their buyer’s journey. Our creative portfolio features real creatives designed for unique ABM use cases and ad examples across multiple industries. By downloading...
We wrote this guide to help you understand how an account-centric approach to digital marketing will address the new realities of B2B buying and selling....
Download The Forrester New Wave™: ABM Platforms, Q2 2020
B2B buying has changed more in the last five years than any time in history. Your buyers are more numerous, more digital and more demanding. They do anonymous research and want it to stay that way. What does that mean to you? All these lengthen sales cycles and ultimately, damages...
Why Read This Report? "B2B marketing organizations are increasingly focused on supporting the entire buyer’s journey instead of just handing off potentially interested leads to sales and moving on. But the metrics that marketing uses to help understand its contribution, beyond sourcing leads, are still catching up to this new...
Update: Check out the latest Forrester New Wave: ABM Platforms, Q2 2020 Report. The Forrester New Wave™: ABM Platforms, Q2 2018, Forrester Research, Inc. Why Read This Report? This report details Forrester's findings about how well each ABM Platform vendor scored against 10 criteria and where they stand in...
The old way of selling in the manufacturing industry was quite simple – manufacturers made competitive products in a cost-effective manner and sold to as many customers as possible. But the digital transformation has changed everything. While the use of technology and automation has advanced product operations, the process of...
Today’s world of selling requires understanding and communicating with the self-educated-buyer. Your buyers expect you to know their business, but refuse to speak to your sales team until they’ve almost made their final decision. They research anonymously, expect personalized content and consult with multiple decision makers. This makes the sale increasingly...
As a result of the buyer’s self-sufficiency and anonymous activity, it has become harder to influence the buying journey and decision. In order to be truly effective, B2B sales and marketing operations need to understand that the new buyer – born into the brave new digital world – has changed. Embrace...