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The Chaos of Buying in Manufacturing

B2B buying has changed more in the last five years than any time in history. Your buyers are more numerous, more digital and more demanding. They do anonymous research and want it to stay that way. What does that mean to you? All these lengthen sales cycles and ultimately, damages...

SiriusDecisions Defines and Measures B2B Buyer Engagement

Why Read This Report?  "B2B marketing organizations are increasingly focused on supporting the entire buyer’s journey instead of just handing off potentially interested leads to sales and moving on. But the metrics that marketing uses to help understand its contribution, beyond sourcing leads, are still catching up to this new...

Jabmo named a leader by Forrester in ABM New Wave report

Update: Check out the latest Forrester New Wave: ABM Platforms, Q2 2020 Report.   The Forrester New Wave™: ABM Platforms, Q2 2018, Forrester Research, Inc. Why Read This Report?  This report details Forrester's findings about how well each ABM Platform vendor scored against 10 criteria and where they stand in...

The CMO’s Guide to Account-Based Advertising

Today’s world of selling requires understanding and communicating with the self-educated-buyer. Your buyers expect you to know their business, but refuse to speak to your sales team until they’ve almost made their final decision. They research anonymously, expect personalized content and consult with multiple decision makers. This makes the sale increasingly...

The New B2B Buying Cycle

As a result of the buyer’s self-sufficiency and anonymous activity, it has become harder to influence the buying journey and decision. In order to be truly effective, B2B sales and marketing operations need to understand that the new buyer – born into the brave new digital world – has changed. Embrace...