Resources

Research & white papers

Jabmo > Resources

Marketing for Manufacturing & Life Sciences in 2020

Jabmo CEO, Nick Heys, points to trends for global growth of ABM in 2021   Paris, France & Austin, Texas – January 4, 2020 – Jabmo, the leading provider of Account-Based Marketing to manufacturing and Life Sciences, announces a record 70% growth in revenue, driven by clients in manufacturing, Life...

The Chaos of Buying in Manufacturing

B2B buying has changed more in the last five years than any time in history. Your buyers are more numerous, more digital and more demanding. They do anonymous research and want it to stay that way. What does that mean to you? All these lengthen sales cycles and ultimately, damages...

SiriusDecisions Defines and Measures B2B Buyer Engagement

Why Read This Report?  "B2B marketing organizations are increasingly focused on supporting the entire buyer’s journey instead of just handing off potentially interested leads to sales and moving on. But the metrics that marketing uses to help understand its contribution, beyond sourcing leads, are still catching up to this new...

Jabmo named a leader by Forrester in ABM New Wave report

Update: Check out the latest Forrester New Wave: ABM Platforms, Q2 2020 Report.   The Forrester New Wave™: ABM Platforms, Q2 2018, Forrester Research, Inc. Why Read This Report?  This report details Forrester's findings about how well each ABM Platform vendor scored against 10 criteria and where they stand in...

The CMO’s Guide to Account-Based Advertising

Today’s world of selling requires understanding and communicating with the self-educated-buyer. Your buyers expect you to know their business, but refuse to speak to your sales team until they’ve almost made their final decision. They research anonymously, expect personalized content and consult with multiple decision makers. This makes the sale increasingly...