ABM for Electronic Components: Next-Level Marketing to Reach the Anonymous Buyer
The market for electronic components in 2018 amounted to $42.3B, with exports accounting for $7.7B. Although annual growth decreased by 1.4% between 2012 and 2018, the industry is anticipated to grow slightly at 0.7% annually until 2023, and imports are projected to rise 1.8%. Increasing computer ownership around the world...
Electronic Components: A Changing Market Requires a Change in Marketing
5 ways the industry is changing and what that means for marketers in the electronic components industry. Source: [1] IBISWorld Industry Report 33441b
The Race Is On for High-Tech Products Companies
With R&D expenditures growing and an increasingly global customer base, it's more important than ever for high-tech companies to convey holistic value to their target accounts. Sources: [1] Active Electronic Components Market Research Report- Forecast 2022. Market Research Future. [2] Strong Demand in Electronic Components Expected Through First Half of 2018....