The life sciences industry is undergoing significant changes, so it’s no surprise that marketing to industry buyers must change too. SOURCES [1] PwC. Global top health industry issues. Defining the healthcare of the future. [2] Deloitte. 2018 Global life sciences outlook. Innovating life sciences in the fourth industrial revolution: Embrace, build, grow....
Fluctuating senior populations mean ebbs and flows in medical-product needs. As baby boomers continue to age, the demand for lab and medical products grows. Conversely, over the next couple of decades, members of that generation will begin to dwindle. But the elderly population is expected to double again by the...