Improving economic conditions are leading to a slow but steady recovery in the Maintenance, Repair, and Overhaul (MRO) industry, with industrial equipment manufacturers responding to the increased demand for services. Nevertheless, original equipment manufacturers (OEMs) remain a key player in the market through competitive leverage of intellectual property. Further, a...
Challenges: E-commerce is constantly creating competition for MRO manufacturers. Comparison shopping doesn’t just mean buyers are finding what they need for less money—it means they’re looking for faster ways to get the best supplies. As more companies acquire and merge, buyers are looking for and finding...
MRO manufacturers are integral in the continued operations of their customers’ facilities and products. Their product lines are varied, serving numerous diverse business needs across a broad spectrum of industries. Messaging the right products and services to the narrow band of target accounts for whom they are relevant is a...