Striking Oil: Drilling Equipment Manufacturers Break Through to New Buyers
Oil and gas equipment manufacturers have undergone significant changes to the way they sell their products and to whom. Buying committees have grown in response to more complex products and technologies, and oil and gas manufacturers find themselves struggling to reach these new buyers while responding to changing economic conditions...
Oil & Gas Machinery: 3 Keys to Successful B2G Marketing
Oil and gas manufacturers have a critical opportunity to gain a larger market share by selling to government buyers. This infographic lays out the 3 key concepts to remember when tailoring a marketing strategy for public-sector prospects.