Stable Market, New Buyers: ABM in the Paper Packaging Industry
With annual revenues reaching almost $66B and the proliferation of e-commerce, the paper and packaging industry shows no signs of slowing down. Packaging is no longer limited to transporting goods, but also plays a significant part of the buying experience, informing consumers’ opinions of what they have purchased and who...
Leveraging ABM to Educate the CPG Industry
The rise of online shopping has revolutionized consumers’ buying experiences, and consumer packaged goods (CPG) companies are considering how to make sure their products stand out to their buyers without relying on shelf appeal alone. In addition, new product shipping realities mean the durability concerns surrounding product packaging are now...
4 Industry Trends Reshaping the Paper-Packaging Sales Cycle
For cardboard manufacturers, food is fuel. In 2018, food, beverage, and agricultural companies represented the largest customer industry segment for cardboard box and container manufacturers, supplying approximately half of all industry revenue. Online shopping is changing the packaging game. Packaging has become not just a logistics solution, but a...