There’s no denying that the way companies did business 5 years ago is worlds apart from today’s B2B buying experience. As the sales journey becomes increasingly digital, companies can’t afford to deliver the same marketing experience to the unique individuals across different industries and accounts. A generic marketing message has simply stopped working, and the new breed of buyers avoid sales teams as long as possible. While creating personalized marketing messages is key to addressing the undeniable changes in the market, it’s certainly not enough. Making a true impact on potential buyers requires messaging that is personal and relevant. Segmenting your audience and your messaging has been proven to more than double your engagement results.
Watch while Jabmo’s CMO Meredith Bell and CPO Rich Flati discuss how to drive increased target account engagement with personal, relevant ads in our latest webinar: