As a result of the buyer’s self-sufficiency and anonymous activity, it has become harder to influence the buying journey and decision. In order to be truly effective, B2B sales and marketing operations need to understand that the new buyer – born into the brave new digital world – has changed.
Embrace the change by adopting Account-Based Marketing (ABM) to target, nurture, and win the new digital savvy B2B buyer.
In this White Paper you’ll learn:
- What the new B2B buyers looks like,
- What this means for B2B sales and marketing teams,
- The role of Account-Based Marketing in the new buying cycle.
Hungry for more? Find ABM resources for your specific industry.