The ABM practitioner’s guide to the cookie demise
With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”
We’ve put together this guide to help marketers:
- Understand third-party cookies and why they’re being phased out
- Compare the pros and cons of cookie-less alternatives
- Ensure ABM success today – today, tomorrow, and long into the future
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We’ve spent the past 5 years powering ABM for the world’s largest manufacturing and life sciences companies and now, we’re sharing what we’ve learned.