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The Failure of Marketing in Manufacturing

The Failure of Marketing in Manufacturing Historically, manufacturing revenue growth was driven by Sales, with Marketing taking a back-seat role. During the pre-digital era, sales reps drove business growth through relationship selling and Marketing supported Sales with trade shows, events, sales decks, and direct mail. The Digital Marketing Promise. After...

Which ABM Platform is Best For Manufacturers?

Jabmo Named a Leader in The Forrester New Wave: ABM Platforms Q2 2020 Here are some of the highlights from the report that you can download in full here. The Account-Based Marketing Platform Market is Maturing Forrester found that in just a few years, the use of account-based marketing has...

She’s Lost Control.

  And she screamed out kicking on her side and said, I've lost control again. And seized up on the floor, I thought she'd die. She said I've lost control She’s Lost Control, Joy Division   Prior to the virus, a growing problem for manufacturing marketing leaders was helping their...


Get hard-to-find insights and advice to plan, manage and execute a winning marketing strategy from Gartner for Marketing Leaders. Read Articles Here


Forrester ABM Research Read Forrester’s insights on account-based marketing (ABM), from trends to best practices.


By Mark Durante, Director of Engineering at Jabmo Written while working from home in Paris, France Updated May 6th, 2020 Over the last couple of months, we watched the COVID-19 pandemic change the way companies buy and sell around the world. Trade shows, events and travel were abruptly cancelled, and...