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Marketing’s Expanding Role
In the pre-digital era, sales reps primarily drove business growth through relationship selling and marketing supported sales with trade shows, events, sales decks and direct mail. Digital marketing technologies promised to accelerate revenue growth as much as a decade ago but tools such as website content management systems, social marketing and marketing automation never really […]
“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial and manufacturing businesses, bio-sciences and healthcare. The opportunity described by […]
Press Releases VIEW ALL
Jabmo Announces New LinkedIn Integration For Manufacturing B2B Marketers
Jabmo Announces New LinkedIn Integration For Manufacturing B2B Marketers LinkedIn integration provides Jabmo users with deeper reach in target accounts and unified reporting for omnichannel account-based marketing Paris, France & Austin, Texas – March 15, 2021 – Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces its […]
Jabmo Unveils ROI Analysis Toolset for its Account-based Marketing Platform New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups Paris, France & Austin, Texas – Feb. 9, 2021 – Jabmo, the leading provider of Account-based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces the general availability of its ROI Analysis Toolset. A new integral feature in its ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. […]
Marketing for Manufacturing & Life Sciences in 2020 Jabmo CEO, Nick Heys, points to trends for global growth of ABM in 2021 Paris, France & Austin, Texas – January 4, 2020 – Jabmo, the leading provider of Account-Based Marketing to manufacturing and Life Sciences, announces a record 70% growth in revenue, driven by clients in […]
Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm Report cites Jabmo as “a best fit for manufacturers looking to skip the lead line” June 09, 2020 AUSTIN, Texas–(BUSINESS WIRE)–Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found […]