Practice Makes Perfect.
At Jabmo, we’ve been practicing account-based marketing since 2014. By working with the world’s leading manufacturers, we’ve learned which ABM strategies work best and how to build beautiful ads & emails that get results.
Because ABM is a relatively new discipline, most manufacturers don’t have the experienced creatives, analysts and ad operations people required to do ABM properly.
Furthermore, marketers are often busy integrating acquisitions and prefer to have their teams focus on ABM strategy rather than tactics and execution.
“Customers praised Jabmo’s ability to develop ad creative and its reporting capabilities”. -The Forrester New Wave: ABM Platforms Q2 2020
Setup and configure the Jabmo ABM Platform. Install Jabmo tag on website and troubleshoot. Train marketing and sales users.
Define business goals for the activation, optimization, expansion and rollout phases. Articulate metrics, goals, and frequency of reporting. Build wireframe of expected costs and benefits.
Perform 80/20 analysis based on revenue. Identify accounts most likely to buy based on Jabmo Account Sensing and Buying Intent Score tools.
Creative & Copy
Repurpose existing marketing content for ABM. Build creative and write challenger marketing copy for display ads and email. Build creative and copy for A/B tests.
Design omni-channel account-based marketing programs for specific business goals (e.g., Cross-Sell, Up-Sell, Adoption, Competition Killer).
Execute individual programs (e.g., build segments, create, and send ads & emails); generate performance reports, monitor account coverage, monitor ad delivery and manage data hygiene.
Hold workshops to ensure marketing and sales are aligned around target accounts Set up feedback loops between marketing and sales to measure ABM program impact on the business.
Email MarketingDesign and program a series of emails taking known contacts in target accounts through a challenger marketing journey.
Prove your value.Build control groups vs. ABM groups of accounts to measure uplift in awareness, engagement, pipeline, and revenue. Calculate the ROI per dollar spent on ABM.
“Jabmo’s reporting is really good. It took us a while to interpret all the data available to us, but they helped us get there” – Larry Hines, Senior Principal Marketing Manager -Waters.