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FAQ: ABM and Manufacturing

The purpose of this blog is to provide a “Q&A” on account-based marketing (ABM), but from the perspective of people that have consulted us about this powerful strategy. As you’ll read in a later section, sales and marketing alignment is crucial for a successful ABM program. This alignment is also what encouraged the creation of this informative blog. With the help of our sales team, we’re sharing and answering frequently asked questions (FAQs) that have come directly from our prospects and clients.

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