In the fleet-management industry, employees are the ultimate decision makers, but it’s the companies who write the checks. Today’s leading fleet companies are challenged to influence the vehicle-selection decisions of drivers while primarily doing business with their employers.
Regulations prevent fleet companies from having direct contact with drivers. But some innovative fleet marketers are finding success in using ABM to target drivers at key accounts with targeted messaging about choosing a fleet vehicle.
In this white paper, you’ll learn:
- The key challenges faced by fleet companies.
- The current state of the fleet industry and how rapid growth can impact the ability of marketers to reach potential drivers.
- How ABM can address specific issues unique to the fleet management industry.
Interested in learning more? Find out about emerging consumer demands in the fleet industry and how to meet them.