Re-Think Your Landing Pages
The experience after the ad click is critical in accelerating the sales cycle. Based on the work we've done with hundreds of customers over the last five years, we've learned a lot about what works best when it comes to landing pages. Here is a summary of the best practices...
Your Ads Could Be Better
Jabmo has designed thousands of ads for the world’s largest companies. We’ve learned what type of ads generate the highest return on investment (ROI) and which ads provide a lackluster level of return. First, what type of ads aren’t worth it? Ads that don’t have a plan behind them. If your...
How the Grinch Stole Cookies: 4 tips to overcome the ban on third-party cookies this Christmas (and beyond)
December has arrived, and the holiday season is in full swing! There are halls to deck, gifts to wrap, and cookies to bake for old Saint Nick. But despite the cheery festivities, many B2B marketers have another sort of cookie weighing on their minds. I’m referring, of course, to the...
Target Account Selection: What makes a strong Target Account?
As the Pareto Theory suggests, the top 20% of accounts are often capable of producing 80% of the revenue. While every use case has its own complexities, we see the most engagement and conversions from campaigns that focus on customer retention and growth within those most valuable accounts. According...
Jabmo Gives Back: It’s Time for the Great Thanksgiving Giveaway!
We’ve had a record year of growth for our revolutionary Omnichannel ABM Platform. To thank you for following and supporting Jabmo, we’re hosting the “Great Thanksgiving Giveaway” to ring in the holiday season! Each week in November, one of our Instagram followers will win high-tech prizes. Great Thanksgiving Giveaway winners...
The End of Cookie-Based B2B Advertising
The End of Cookie-Based B2B Advertising What this means for marketers in manufacturing. The big three internet browsers will have phased out third-party cookies by 2022. Firefox and Safari were the first to phase out third-party cookies. Google on the other hand says that these changes will happen over...