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The ABM Playbook: One Size Fits All? Not with ABM

Thanks for joining me for the very first installment of my new blog series: The ABM Playbook! Here at Jabmo, I work to ensure our global manufacturing, life sciences, and healthcare clients not only have the right technology, but also the right strategies and methodologies for ABM program success. And...

Why Google Analytics isn’t enough for your ABM program

Ever heard the phrase, “Drowning in data, but thirsting for insights”?  This idea could apply to anyone who collects data for decision making, but I think it’s the perfect way to sum up one of the biggest challenges for today’s B2B marketers—uncovering actionable information from their engagement data.  Just think...

Finding Future Fit: Aligning Sales & Marketing

Preparing for the future has become a hot topic for B2B sales and marketing teams. It is so prevalent that Forrester has even coined the term “Future Fit” to describe the ideas and initiatives that businesses should be implementing to help them prepare for the road ahead.   However, recent...

8 ABM Trends and Predictions for 2022 & Beyond

This past year was another unpredictable one: looking around, you might see a half-empty office or maybe your pet is still lounging next to you at your at-home workspace. If you take a deeper look, you’ll see new technologies like NFTs, the Metaverse, or TikToks personalized just for you. That’s...

Omnichannel ABM isn’t optional

Today’s B2B buying groups are a moving target. 🎯 They have more stakeholders than ever before They are active across multiple online channels They are pros at staying anonymous during online research A successful ABM program must unify the buying group experience across each channel. Each channel should work together...